Helping Puppy Buyers See What Online Puppy Listings Don’t Show
We the Puppies is an educational video campaign from Stop Online Puppy Mills created to reach people who are considering buying a puppy online. Through short, memorable videos, the campaign encourages consumers to look beyond puppy photos, question online sales practices, meet the mother dog in person, and see where a puppy was born and raised before they buy.
We the Puppies Educational Video Campaign
The We the Puppies campaign uses short-form video, social media, Connected TV and public service messaging to educate puppy buyers about online puppy sales and puppy mills.
The videos use humor and talking puppies to deliver a serious message: a puppy is not a product that should be ordered from a picture. Puppy buyers should meet the puppy in person, meet the mother dog, and see where and how the breeder’s dogs live before paying.
The campaign has reached millions of viewers across digital and social media platforms.
We the Puppies
The original We the Puppies videos use humor to challenge the idea of buying a puppy online like any other product. The puppies remind viewers that they are living animals, not merchandise, and that responsible puppy buying requires seeing where they came from.
We the Puppies – 30 Second Video
This short video reminds puppy buyers that a puppy is not an online product and encourages them to learn where the puppy was bred before making a purchase.
We the Puppies – 30 Second Video #2
This video encourages puppy buyers to look beyond an online puppy listing and ask what they are not being shown about the breeder, the mother dog and the breeding conditions.
We the Puppies – 15 Second Video
A quick reminder that seeing a puppy online does not show where the puppy was born or how the breeder’s dogs live.
We the Puppies 15 second clip #3.
This short video encourages new puppy buyers to ask questions, meet the mother dog and see the breeding conditions in person before they buy.
We the Puppies Holiday Video
The holiday season is one of the busiest times for puppy purchases. These videos were created to reach consumers during the holiday puppy-buying season and encourage families to slow down, ask questions, and avoid buying a puppy sight unseen.
We the Puppies Holiday 30 second #1
This holiday video reminds families that puppies should never be impulse purchases and encourages buyers to learn where a puppy comes from before bringing one home.
We the Puppies Holiday 30 second #2
This video contrasts adorable puppies with images of dogs in puppy mills to remind holiday shoppers to look beyond the puppy and consider the breeding dogs behind the sale.
We the Puppies Holiday 15 second short #1
A short holiday message encouraging puppy buyers to slow down, ask questions and avoid buying a puppy sight unseen.
We the Puppies Holiday 15 second #2
This short video uses puppy images and puppy mill footage to remind buyers that a cute puppy photo does not reveal the conditions in which breeding dogs may live.
We the Puppies: Puppies Are Adorable, Puppy Mills Are Horrible
These videos use one of Stop Online Puppy Mills’ core messages to connect the puppy a consumer sees online with the breeding dogs and conditions that may remain out of sight.
PUPPIES ARE ADORABLE, PUPPY MILLS ARE HORRIBLE 30 second color video.
This video connects the adorable puppy a buyer sees with the breeding dogs and conditions that may remain hidden behind an online sale.
PUPPIES ARE ADORABLE, PUPPY MILLS ARE HORRIBLE 30 second this black & white
This video explains why buying a puppy online without seeing the breeder, mother dog and breeding conditions can hide important information from the buyer.
PUPPIES ARE ADORABLE, PUPPY MILLS ARE HORRIBLE 15 second color video short is promoted on all digital and social media platforms. The Puppies explain why you don’t want to buy a puppy online.
PUPPIES ARE ADORABLE, PUPPY MILLS ARE HORRIBLE 15 second black & white
This short video warns about buying puppies sight unseen and encourages consumers to verify the breeder in person before paying.
We the Puppies – Picture This
Picture This focuses on one of the biggest risks of buying a puppy online: making a decision based on a photo. A puppy picture cannot show you the breeder’s full operation, the mother dog’s condition, or how the other dogs live.
We The Puppies Picture This 30 second
This video explains why a puppy should never be purchased based only on a photo and why buyers should see where the puppy was born and raised in person.
We the Puppies, Picture This 15 second
This short video explains the risks of buying a puppy sight unseen and why a puppy photo cannot show the mother dog or the conditions in which the breeder’s dogs live.