Stop Online Puppy Mills is a 501(c)(3) nonprofit organization founded in 2014 to educate consumers about puppy mills, commercial dog breeding, and the online puppy marketplace.
Our work focuses on reaching puppy buyers before they purchase. We help people understand how puppies are sold online, how broker websites can hide the breeder, and why it is important to look beyond the puppy and see where the dogs live.
We are the only national organization dedicated 100% to exposing and educating about online puppy sales.
What We Do
At Stop Online Puppy Mills, we raise awareness and expose the truth about the online puppy mill industry. We focus on education as the fastest and most powerful tool for change. Our digital campaigns disrupt puppy buyers at the point of purchase—when they’re actively searching for a new dog online—and redirect them to the truth.
We do this through:
Digital Ad Campaigns — Reach puppy buyers while they are actively searching online and direct them to educational resources before they purchase.
Social Media Campaigns — Use visuals, consumer stories, and shareable content to educate people about puppy mills and online puppy sales.
Grassroots Education — Give people the information and tools they need to share what they learn with others.
Puppy Mill Education — Provide educational resources, lesson plans, activities, and information for consumers, schools, and communities.
Learn more through our Puppy Mill Education resources.
Our goal is simple—but urgent:
End puppy mills. And we can’t do it without you.
Our Campaigns in Action
Our targeted educational campaigns, have transformed public awareness and disrupted the puppy mill industry. We have reached and educated millions of consumers and provided people with the knowledge they need to avoid supporting these legal inhumane businesses.
Ending Puppy Mill Dogs One Click at a Time
Our Google Search Ad campaign has redirected thousands of online puppy shoppers to our website, where they learn the harsh reality behind those cute puppy pictures—and often decide not to buy.
We The Puppies
This educational video campaign uses humor and memorable messages to help puppy buyers look beyond the puppy photo and understand why they should meet the mother dog and see where the breeder’s dogs live before they buy.
Puppy Mills Hide in Plain Site
Our cross-platform social media campaign (Instagram, Facebook, X, TikTok, YouTube) reveals how puppy brokers and online breeders deceive buyers—and inspires people to share and advocate.
1 Tells 2
A viral, grassroots movement that encourages every informed person to tell two more—spreading awareness exponentially and building a nationwide network of advocates.
While laws are being proposed, opposed, passed and amended, we believe that education is the fastest and most effective way to bring an end to this industry.
Explore our puppy mill education resources, learn about our awareness campaigns, and see how puppy mills sell puppies online
Why We Need Your Support
Stop Online Puppy Mills relies on donations to expand our consumer education, research puppy-selling websites and breeders, maintain online resources, and reach people before they purchase a puppy.
Your support helps us create educational campaigns, investigate how puppies are marketed and sold online, maintain breeder and buyer resources, and share information that can help consumers make informed decisions.
With your help, we’re saving puppies—one click at a time.
Join us. Help end puppy mills.
