Ending Puppy Mills, One Click at a Time

How Our Google Search Ads Campaign Works

Every day, people search Google for puppies, breeders, puppy-selling websites, and reviews of online puppy sellers. Stop Online Puppy Mills uses Google Search Ads to reach those consumers while they are actively searching.

Through our Ending Puppy Mills, One Click at a Time campaign, our ads appear alongside puppy-selling websites and search results. When consumers click our ads, they are directed to educational information about puppy mills, online puppy brokers, breeder red flags, and how puppies are sold online.

The goal is simple: reach puppy buyers before they make a purchase.

Reaching Puppy Buyers at the Moment They Are Searching

Timing matters. Many consumers do not begin researching puppy mills until after they have already found a puppy they want to buy.
Our Google Search Ads allow Stop Online Puppy Mills to reach people earlier—while they are researching breeders, comparing puppy-selling websites, reading reviews, or deciding where to purchase a puppy.
The search examples below show how Stop Online Puppy Mills educational ads can appear alongside or near commercial puppy sellers in Google search results.

The Reach of Ending Puppy Mills, One Click at a Time

Since launching the campaign, Stop Online Puppy Mills has reached millions of consumers searching online for puppies and puppy-selling websites.
Every impression gives us an opportunity to place puppy mill education directly in front of someone considering buying a puppy online.

With your support, we can continue to make a difference—one search, one click, and one puppy at a time.

Help us reach more puppy buyers before they purchase.

Your donation supports our online education campaigns and helps keep Stop Online Puppy Mills information visible when consumers are searching for puppies.